Subaru Lovers Festival
It's with great happiness that we introduce to you Subaru Lovers Festival.
The event is hosted in Kisumu and is aimed at providing exciting and entertaining activities such as; live music, dances, bikes and cars.
The Festival’s core objective is to bring together car lovers to share ideas and information on car maintenance, motoring tips, to compete and to win awards.
It aims at bringing all the players in the motoring industry including the car manufacturers; car importers/exporters; banks & financial institutions; insurance companies; mechanics; sprayers; repairers; car-track installers; battery manufacturers; stockist of spares; fuel stations; oil manufacturers; stereo installers; panel beaters; Traffic Police; NTSA, and the general public not just to celebrate & appreciate Subaru cars, but also to do business and expand their empires in the county.
Overview
Many Kenyans have a love-hate relationship for the Subaru cars. Some think it's too loud, others too noisy, others too fast, while others feel the owners are bullies and arrogant on the road. Others think that the loud ear-splitting exhaust note or the deep engine warble of the EJ20TT flat four with 16 valves is totally unnecessary.
However, other motoring aficionados appreciate the car for its thrill, shrill and speed. They love the massive rear spoiler, ear deafening exhaust with gold Enkei rims. To them, the feeling of driving a turbo-charged Subaru is second to none. The handling precision of its dual inverted struts, 300 Horse Power + 2000cc EJ20TT engine and symmetrical all wheel drive with driver controlled central differential unit all in one package is a heavenly feeling that they cannot live without. Most Kenyans who love the car perhaps got the liking from Patrick Njiru and his award winning BAT-sponsored-Subaru of the 1990's. All said and done, Subaru is a championship winning car.
Subaru Lovers Festivalis therefore an event that's aimed at celebrating and appreciating the good car. It's an opportunity to bring together the car lovers to share ideas and information on
maintenance, motoring tips, to compete and to win awards.
The event aims at bringing together all the players in the motoring industry not just to celebrate the car but to do business and expand their empires.
It's an opportunity to showcase all Subaru models to the public, and to demystify the myths and
misconceptions that comes with a Subaru car.
The Festival's core objective is to bring together car lovers to share ideas and information on car maintenance, motoring tips, to compete and to win awards. It aims at bringing all the all players in the motoring industry including the car manufacturers; car importers/exporters; banks & financial institutions; insurance companies; mechanics; sprayers; repairers; car track installers; battery manufacturers; stockist of spares; fuel stations; oil manufacturers; stereo installers; panel beaters; Traffic Police; NTSA, and the general public not just to celebrate & appreciate Subaru cars, but also to do business and expand their empires in the county.
The Experience
The event is to allow you to sample all the different brands of Subaru models: Legacy, Forester,
Imprezza, Outback, WRX, XV, BRZ, and WRX-STI among other models in the market. The event that will be hosted in Kisumu is guaranteed to give you a round of exciting, scintillating, innovative and entertaining activities such as: music, winner prizes, fun activities and sharing of information. For realization of the event's theme... Subaru Lovers Festival will be held at an open field to allow the drivers to drive-in slowly while showcasing their cars and the works that has been involved. It will give you an exciting opportunity to catch up with friends and colleagues; to network as you watch the beauty of the car, listen to music; a chance to identify and create new friends as you sample the rear speed beast roam freely. The festival is to give you the rare opportunity to take a breather; get off the busy schedules, and have a one day fun-filled. The event's aim is to make you swim in a sea of unforgettable fun and adventure.
Brand Process:
Our Key sponsors and partners will enjoy direct access to our participants, audience and also enjoy exclusive signage and billing within specially designated VIP areas of venue where products can be sampled, experienced and enjoyed, gift distribution and signature photo opportunities will be arranged with hosts and guests. This includes an opportunity to activate products for platinum sponsors; the publicity will begin on 15th July, 2015 with banner and posters placement including Radio Advert and a Road show.
Target:
The event offers a series of successful activities that provides you with the opportunity to place your product, image or service in the hands of hundreds of potential customers. Our target groups are all the players in the motoring industry, professionals, middle class Kenyans and car enthusiasts
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